FREE PLAYBOOK
The 90-Day GTM Sprint to Make B2B Outbound Work
One webinar, one conference, one dinner and a lot of LinkedIn, with email running underneath all of it.
This is the 90 day system for when you're starting from close to zero. No agency. No big budget. One or two people who are willing to do the work.
50 to 100 registrations from your first webinar send
Meetings booked at the conference, and 20 to 25 ICP leaders in a room you host
Every contact scored, so sprint 2 starts warmer than sprint 1
For founders, heads of GTM, and first marketing hires at B2B SaaS selling to the US.
25
pages, no fluff
12
email templates from real sends
<$1K
a month in tooling
Why download this playbook
Most outbound advice treats email as one channel among many. This treats it as the place replies happen.
Nothing here runs alone.
Speakers fill the webinar. The webinar becomes two weeks of posts. Your contact data picks the city for the dinner. Every channel feeds the next one, and all of them feed the inbox.
The emails read like a peer, not a vendor.
12 templates from campaigns I’ve run. One idea per email, proof in the PS, a reply-based ask instead of a link. Written by a human first.
The numbers are real.
First send registrations, per head cost for a 25 person room, show rates, what a conference “not attending” reply turns into. Sample numbers where real ones would give a client away.
What you'll learn
Your ICP is what it has been, not what you think
Pull the job titles of everyone who was in your past buying processes. That’s your ICP. Multiply it by your target accounts and you have your TAM. Then build a second list: the people those buyers listen to.
Borrow credibility until you've earned it
Nobody shows up for a company they’ve never heard of. They show up for the speakers. Get 2 or 3 people your buyers already follow onto your webinar and your dinner panel. Their audience becomes your warm list.
In person beats replied beats opened
Score every contact on every touch across all 90 days. Then track two numbers: how many target accounts you’ve reached, and how deep you’ve gone with the ones that matter. Both should go up every sprint.
Outbound Email Works. Just Not Alone.
The brand gets built on webinars, events and LinkedIn. The reply happens in the inbox. This playbook is the 90 days that connect the two, in order, with the emails and numbers to run it yourself.
