Privacy Policy
Effective date: 10 October 2026
1. Who we are
AlterStride (alterstride.com) is the brand under which Aakash Sinha, an independent GTM consultant based in Bengaluru, India, publishes content and offers fractional GTM work. In this policy, "AlterStride", "we" and "us" mean Aakash Sinha. We decide how and why your personal data is processed, which makes us the Data Fiduciary under India's Digital Personal Data Protection Act, 2023.
2. What we collect
We collect only what we need for the purpose you came for.
When you contact us or book a call: your name, email, company, role and anything you write in the message or booking form.
When you download a playbook or subscribe: your name, email and, where asked, company and role.
When you browse the site: device and browser type, pages visited, referring site and approximate location, through analytics tools and cookies.
When you email us or work with us: the content of our communications.
We don't collect financial account details through the website.
3. How we use it
To reply to your message and schedule calls you book
To send the playbook or content you asked for
To send updates, new playbooks and episodes, if you subscribed. You can unsubscribe from any email.
To understand how the site is used and improve it
To deliver fractional GTM work, where you are a client
To meet legal obligations and protect our rights
We process your data with your consent, which you give when you submit a form or subscribe, or for other legitimate uses permitted by law. We don't sell your personal data.
4. Who we share it with
We share personal data only with service providers that help us run AlterStride, under terms that require them to protect it. These include Framer (website hosting, analytics and forms), Google (call booking and Gmail) and Instantly (email). We may also share data where the law requires it, or to protect our legal rights.
Some of these providers store data outside India. Where they do, we rely on transfers permitted under Indian law.
5. How long we keep it
We keep personal data only as long as needed for the purpose it was collected for, or as the law requires. Subscriber data is kept until you unsubscribe. Enquiries from people who don't become clients are deleted after 120 days. Client records are kept for the period required by Indian tax law.
6. Your rights
You can ask us to:
Tell you what personal data we hold about you and how we use it
Correct, complete or update your data
Erase your data, where we no longer need it for the purpose you gave it for
Withdraw your consent at any time. This does not affect processing already done.
Nominate another person to exercise these rights for you in case of death or incapacity
Email aakash@alterstride.com to use any of these rights. We respond within 30 days.
7. Cookies
The site uses cookies for analytics and to make it work properly. Site analytics run through Framer. You can block or delete cookies in your browser settings. Some parts of the site may not work as intended if you do.
8. Security
We use reasonable security safeguards to protect personal data from unauthorised access, loss or misuse. If a breach affects your data, we will tell you and the authorities as the law requires.
9. Children
AlterStride is meant for professionals. We don't knowingly collect personal data from anyone under 18. If you believe we have, email us and we will delete it.
10. Third-party links and embeds
The site links to and embeds content from other platforms, such as YouTube and LinkedIn. Those platforms may collect data under their own privacy policies, which we don't control.
11. Changes to this policy
We may update this policy. We will post the new version here with a new effective date. Material changes will be flagged on the site or by email to subscribers.
12. Contact and Grievance Officer
For questions or complaints about your personal data, contact our Grievance Officer:
Aakash Sinha, Grievance Officer AlterStride, Bengaluru, India aakash@alterstride.com
We acknowledge complaints within 48 hours and resolve them within 30 days. If you're not satisfied, you can complain to the Data Protection Board of India.
